After being in and around the fitness industry for the last 15 years I have noticed something that happens every year around March and on into Spring time. Fitness goals that were set back in December and January are now dwindling and holidays like St. Patty's Day are almost being designed to derail you from accomplishing your fitness and health goals for the new year. Unfortunately for the masses these exciting resolutions seem to lose their steam as major drop off occurs at 5 weeks, 12 weeks, and the rest by 6 months. This pattern seems to replicate itself year, after year, after year… So why do people often start with great intentions, but then fall short when it comes down to sticking with their fitness goals? According to experts, it comes down to a few psychological and logistical challenges inherent to human nature – challenges that can be effectively overcome if properly understood and managed. Remember that anyone can workout on a good day but it [...]